Rumble Makes Historic $17M Bitcoin Purchase

On March 12, 2025, Rumble (NASDAQ: RUM), a video-sharing platform and cloud services provider known for its conservative-leaning content, announced the purchase of approximately 188 Bitcoins for $17.1 million, at an average price of $91,000 per coin. This acquisition is part of the company’s previously disclosed Bitcoin treasury strategy, which was initially announced in November 2024, with plans to allocate up to $20 million to Bitcoin Rumble Announces Bitcoin Treasury Strategy. The move underscores Rumble’s conviction in Bitcoin as a valuable tool for strategic planning and reinforces its expansion into the cryptocurrency sector.

Rumble, founded in Canada and now based in Longboat Key, Florida, has over 50 million users and has positioned itself as a platform for free speech, often catering to conservative audiences. Its ties to figures like Vice President-elect JD Vance and its alignment with a crypto-friendly U.S. administration, following Donald Trump’s inauguration on January 20, 2025, have fueled its interest in digital assets Rumble plans to buy up to $20 million in bitcoin in new treasury strategy.

Details of the Purchase

The $17.1 million Bitcoin purchase was made as part of Rumble’s corporate treasury diversification strategy, emphasizing Bitcoin’s role as an inflation hedge. CEO Chris Pavlovski stated, “We are excited to announce these purchases and allocation of Bitcoin as part of our treasury strategy as well as a larger strategic move as we further expand our ties to the crypto industry” Rumble Announces Purchases of $17.1 Million in Bitcoin. The company did not disclose the exact timing of this purchase beyond March 12, 2025, but it follows an earlier, undisclosed purchase made on January 20, 2025, the day of Trump’s inauguration, which some sources suggest was part of their initial foray into Bitcoin Rumble buys $17M in Bitcoin, plans more ‘strategic’ crypto investments.

Rumble’s strategy is flexible, with the company noting that future Bitcoin purchases will depend on market conditions, Bitcoin’s price, and the company’s cash needs. The allocation strategy may be modified, suspended, or discontinued at any time, reflecting a cautious approach to cryptocurrency investment Rumble Makes its First Bitcoin Purchase As a Part of its $20 Million Treasury Plan.

This purchase is part of a broader trend of corporate adoption of Bitcoin, particularly following the election of a crypto-friendly U.S. administration. Bitcoin has seen significant price surges, reaching over $109,000 in January 2025 and trading near $100,000 since Trump’s election, driven by expectations of favorable regulation Buy Bitcoin, stock price goes up 80%: Rumble follows ‘MicroStrategy’ strategy. Rumble’s move aligns with companies like MicroStrategy, which has spent $21 billion on Bitcoin since 2020, adopting an aggressive buying strategy that has inspired others Rumble Buys $17M in Bitcoin as Part of New Treasury Strategy.

The market responded positively to Rumble’s announcement, with Bitcoin’s price surging by 3.2% within an hour, reaching $93,912, and trading volumes on exchanges like Binance and Coinbase increasing by 27% and 35%, respectively Rumble Acquires 188 Bitcoin in a $17.1 Million Purchase. This reflects heightened interest and activity in the cryptocurrency market, potentially driven by corporate endorsements.

Consumer and Industry Implications

For Rumble, this investment strengthens its financial position and aligns with its mission to become a leading video and cloud services platform for the crypto community. By holding Bitcoin, Rumble aims to protect against inflation and diversify its assets, potentially attracting more users and investors interested in cryptocurrency. However, it also raises questions about corporate risk management, as Bitcoin’s volatility could impact the company’s balance sheet.

For the broader industry, Rumble’s move could encourage other public companies to consider Bitcoin as part of their treasury strategies, especially in a regulatory environment that appears more favorable. However, it also highlights the ongoing debate about the risks and benefits of such investments, with some analysts cautioning against the volatility of cryptocurrencies Rumble Acquires $17.1M More BTC From Previous Bitcoin Buy.

Comparison with Other Companies

Rumble’s strategy mirrors that of MicroStrategy, which has been a pioneer in corporate Bitcoin adoption. While MicroStrategy has spent billions, Rumble’s $20 million allocation is more modest but significant for a company of its size. Other companies, like Tesla, have also held Bitcoin in the past, though their strategies have varied Rumble Makes $17.1m purchase of 188 Bitcoin. Rumble’s approach is notable for its timing, aligning with a crypto-friendly political climate, and its focus on serving the crypto community.

Table: Key Details of Rumble’s Bitcoin Purchase

Aspect	Details
Company	Rumble (NASDAQ: RUM), video-sharing platform
Purchase Amount	$17.1 million
Bitcoin Acquired	Approximately 188 BTC
Average Price per BTC	$91,000
Part of Strategy	Up to $20 million Bitcoin treasury allocation
CEO Statement	Bitcoin as inflation hedge, ties to crypto industry
Market Impact	Bitcoin price surged 3.2%, increased trading volumes